Netflix Shares Drop After Cutting Sales Forecast

Netflix ($NFLX) shares are down over 5%, even as it beat on third-quarter earnings, after guiding fourth quarter sales below estimates. That would be a fourth straight quarter of slowing sales growth. If the decline holds, it would put the shares at the lowest levels since August 2024.

The pace of growth has fallen from 17.6% in the final quarter of last year to a projection of 11.5% for this year’s fourth quarter. The company blamed its sales shortfall on the advertising business, which is on pace to deliver $300 million less than the company expected according to Bloomberg.

Bloomberg

My View on Netflix

Repeating for emphasis, I would not bottom fish in Netflix ($NFLX).

I expect in line-to-better 2Q2026 results but a possible lower forward guidance as margins are pressured.

From last month:

Netflix Is Too Low to Short and Too High to Buy

I would continue to avoid buying (and “bottom fishing”) in Netflix (NFLX) for the reasons I have previously mentioned:

* Netflix has nearly saturated the domestic market (as well as many other developed countries).  These markets are significantly more profitable than the non developed arena.

* Future Netflix sales/profit growth will come from developing country markets that provide substantially less revenue (and income) per subscriber. 

* Netflix’s original content programming has been unspectacular over the last 12 months (or more) — and existing content has suffered.

In the past I have been short NFLX, but it is no longer priced as an attractive short. 

Position: None   

BY Doug Kass · Sep 22, 2026, 1:50 PM EDT

Position: None 

Tech Bounces Back but Rising Yields Pressure Non-Tech

The megacap growth sectors went from worst (Friday) to first (Monday) as chipmakers snapped an eight-session losing streak, but rising Treasury yields left seven sectors, the Dow Jones Industrial Average, and the equal-weight S&P 500 lower.