More on Netflix’s 2026 Upfront Via eMarketer

Netflix’s ($NFLX) ad-supported subscription tier now reaches 250 million global users, the company announced at its Wednesday Upfront presentation, up from 94 million last year. (Netflix stopped reporting subscription numbers in Q1 2025.) 

Its ad-supported tier will debut in 15 new countries this year. 

Netflix also secured another five NFL games, including a Thanksgiving game the company had been publicly gunning for and a Week 1 match in Australia.

Other announcements included an aggressive push into advertising across new content formats. Ads will soon come to its recently launched vertical video feed, as well as its video podcasts—though it’s unclear whether ad-free subscribers will be exposed to these ads. New personalization tools will also debut to improve contextual targeting.

Position: The Pro Portfolio is long NFLX

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Posted by Chris Versace

With 30 years of cross-industry experience, Chris Versace brings his thematic investing lens to TheStreet Pro Portfolio (formerly Action Alerts PLUS) each day as lead portfolio manager. His daily insights, analysis, and recommendations provide the foundation for TheStreet's Pro Portfolio. Versace began his career in equity research before founding Versace Management in 2005. He joined TheStreet team in 2011 as a Real Money contributor before becoming portfolio manager of Action Alerts PLUS in 2021. He holds an MBA from Fordham Gabelli School of Business and has co-authored a book called “Cocktail Investing - Distilling Everyday Noise into Clear Investing Signals for Better Returns.” With a passion for teaching others about investing, Versace spent 9 years as an Assistant Professor of Finance at NJCU School of Business. When he’s not contributing to TheStreet’s premium services, he can be found speaking at industry conferences or at a Bruce Springsteen concert (he’s seen him 50 times and counting!).

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