Bearish Bets: Pressure Mounts on These 3 Names

It is typically a bad sign when the markets are making highs but a stock gets slammed to the downside. These three stocks are having trouble moving up, and now some downside targets are in sight.

While we will not weigh in with fundamental analysis on these issues, we will pop the hood for a look at the charts.

Let’s dig in:

Pepsi Goes Flat

The downtrend in Pepsi ($PEP) has been difficult to stomach for the bulls. A series of lower highs, lower lows and a well-defined channel down has this stock in the eye of the storm. The recent pop on volume from about 135 to 147 was destroyed this week, and while the 134 area seems to be holding there is plenty more selling to be done here.

Money flow is weak and has remained bearish, MACD is about to turn for a sell signal while the RSI just cannot get over 50. This translates into more downside, some targets down to $120 are seen on the weekly chart (not shown), let’s look to that area but put in a stop at $144 just in case.

One Ugly Break for Ions

This biotech Ions Pharmaceuticals ($IONS) was in a beautiful uptrend with good volume, positive internals and technicals along with bullish volume. However, all good things come to an end and eventually the sellers do take control, especially after a massive drop like IONS did this week. Failing to hold the March lows is painful for the bulls.

Money flow is very bearish, MACD is rolling over and the RSI is almost oversold, but not quite yet. The price action is extremely bearish and the volume hitting on the sell side is enormous. Let’s target the gap down at $42, which may take awhile but would be a nice profit objective. Place a stop at $78 just in case.

Cable One Crashes Through Major Support

When a stock follows a downtrend channel to lower lows, that is a bad sign and one that says the bears are in complete control. This happened with Cable One ($CABO) this week, a terrible move down on big volume that sets up this name for more downside action. RSI is weak and just turned lower while the MACD is crossing down for a sell signal. The money flow is awful, with big money sellers lurking around every corner. Just nothing bullish here and any rally is prime for a short play.

I believe more downside happens now though, and any rally should be shorted aggressively. Let’s target the $30 area first, and then possibly down to the $25. Let’s use a stop at $45 just in case, but Cable One is a very bearish chart.

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Posted by Bob Lang

Bob Lang is one of the country’s top options traders, an expert market technician, and a highly sought-after mentor and teacher. He is a private trader in equity and option markets and created his own hedge fund and options trading company called Explosive Options. He is also founder and Chief Options Analyst at Aztec Capital, LLC. He has been a regular contributor to TheStreet Pro's paid subscription products since 2009. Lang is both a short-term trader and long-term stock investor. He utilizes technical and fundamental analysis to find investment opportunities. His coverage for TheStreet Pro specializes in options trading, stock investing, and technical analysis. One of Lang’s claims to fame is his creation of the acronym FANG to describe the top tech companies at the time (Facebook, Amazon, Netflix, and Google). The acronym has since expanded considerably and is still widely used today. He is the author of the book “Know Your Options” and holds an MBA from the University of Redlands. When he’s not providing financial commentary for TheStreet, he can be found on the tennis court, reading, or traveling.

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