Wayfair Faces a Fork in the Road But I’m Bullish

Mirror, mirror, on the wall, I ask, who is the fairest? Is it actually Wayfair ($W)? Good question.

The firm reported its second quarter financial results about a week and a half ago. Revenue of $3.52 billion was good enough for year-over-year growth of just 7.5% but also beat Wall Street. U.S.-based sales were up 8.7%. The adjusted EPS of $0.95 also beat Wall Street’s expectations. Operating cash flow ran at $360 million, resulting in a free cash flow print of $301 million.

This was the firm’s best quarter in terms of free cash flow in six years. GAAP net income landed at -$1 million, but that was only after a $59 million loss related to transaction related to debt extinguishment. For the current quarter, Wayfair guided to high-single-digit (in percentage terms) revenue growth and an adjusted EBITDA margin of 6% to 7%.

This Morning

Analyst Nikhil Devnani of Bernstein upgraded the shares of W to a “buy” rating from a “hold” while setting a target price of $125. Devnani is rated at four stars out of five by TipRanks. Over the past two years, he has a 65% success rate and has generated an average return of 19.9%.

Analyst Ronald Josey of Citigroup reiterated a “buy” rating on the shares of W while increasing his target price from $95 to $133. Josey is rated at four stars out of five by TipRanks. Over the past two years, he has a 55% success rate and has generated an average return of 16.2%.

Last Week

Sixteen sell-side analysts increased their respective target prices for W in response to those earnings. Thirteen of those analysts are rated at four stars or more by TipRanks. The average target price across those 13 highly rated analysts is now $118.23.

The Charts

There are two ways to look at this chart and the interpretations that one might draw from either take could not differ more in terms of potential outcome:

Bears would see a double-top pattern of reversal with an unfilled gap that would require a tick at $91 or lower to close. Bears would also see a MACD that shows a 12-day EMA setting up to potentially cross below the 26-day EMA. This is not an incorrect take. It’s just not my take.

What I see is a cup-with-handle pattern of bullish continuance. Yes, I see the unfilled gap. I suppose the depth of the handle could grow from here. That said, Wayfair has just experienced a golden crossover of its 200-day SMA by its 50-day SMA, which is a bullish signal. In addition, relative strength is solid, but not technically overbought. Additionally, all three components of the daily MACD are still in positive territory and the 12-day line is still riding above the 26-day line. This stock, in my opinion, can be brought down to that 50-day line. The $118 pivot created by the cup-with-handle pattern could ultimately produce a target price above $140.


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Posted by Stephen Guilfoyle

Stephen "Sarge" Guilfoyle is the founder and President of Sarge986 LLC, a family run trading operation. An NYSE floor trader for over 30 years, Guilfoyle has served as the Chief Market Economist for Stuart Frankel & Co., the U.S. Economist for Meridian Equity Partners, and as a Vice President in Block Trading and Investment Banking with Credit Suisse over the years. Guilfoyle earned his nickname “Sarge” while serving as an actual sergeant in reserve components of the U.S. Marine Corps, and U.S. Army while simultaneously working on Wall Street. He self-identifies as a day trader, long-term investor, and anything in between. He believes in removing the emotion out of the decision-making process and trusting the data. Look to Guilfoyle to prepare you for the trading day with his popular early morning Market Recon newsletter on TheStreet Pro, which provides a mix of fundamentals, technical analysis, economic commentary and trading ideas.

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