Beyond Belief

Another sign of an increasingly crowded energy drink market, and of a desperate company in Beyond Meat ($BYND):

Beyond Meat entered the energy-drink category with Beyond Immerse Protein + Energy, a sparkling plant-based protein drink with 160mg of caffeine per serving.

The new product launches exclusively on BeyondPlantProtein.com in Cherry Berry and Watermelon Strawberry flavors.

More here

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