More on Netflix’s 2026 Upfront Via eMarketer
Netflix’s ($NFLX) ad-supported subscription tier now reaches 250 million global users, the company announced at its Wednesday Upfront presentation, up from 94 million last year. (Netflix stopped reporting subscription numbers in Q1 2025.)
Its ad-supported tier will debut in 15 new countries this year.
Netflix also secured another five NFL games, including a Thanksgiving game the company had been publicly gunning for and a Week 1 match in Australia.
Other announcements included an aggressive push into advertising across new content formats. Ads will soon come to its recently launched vertical video feed, as well as its video podcasts—though it’s unclear whether ad-free subscribers will be exposed to these ads. New personalization tools will also debut to improve contextual targeting.
Position: The Pro Portfolio is long NFLX


