Chart of the Day: Don’t Look Now, But Amazon Is Making Its Move

Avatar photo Bob Lang on July 16, 2026

Amazon CEO Andy Jassy

There is nothing tricky about the Amazon ($AMZN) chart as it continues to grind higher. The stock recently poked its head below the 200-day moving average but held firm at the $225 level and has had a nice 10% bounce from there. In fact, notice in the top chart Amazon has pushed above the long drawn-out resistance line taking us back to November 2025.

That is impressive, but even after this recent push the candle is only amber color, which is neutral (but far better than the purple just a few days ago). Just a couple more up sessions would get this candle in the bullish camp.

Relative strength is notable (pane 3), levels reached for the first time since late May. Money flow is bullish again, and option flow as been demonstrably bullish (more calls than puts being bought). MACD on a strong buy signal.

Has the stock run here lately priced in earnings? It is possible, but Amazon was in purgatory in the spring after a big miss, so maybe this time will be different.

We like Amazon in TheStreet Pro Portfolio and rate it a Two, or “stockpile on pullbacks.”

More Pro Portfolio:

At the time of publication, TheStreet Pro Portfolio was long AMZN.

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Posted by Bob Lang

Bob Lang is one of the country’s top options traders, an expert market technician, and a highly sought-after mentor and teacher. He is a private trader in equity and option markets and created his own hedge fund and options trading company called Explosive Options. He is also founder and Chief Options Analyst at Aztec Capital, LLC. He has been a regular contributor to TheStreet Pro's paid subscription products since 2009. Lang is both a short-term trader and long-term stock investor. He utilizes technical and fundamental analysis to find investment opportunities. His coverage for TheStreet Pro specializes in options trading, stock investing, and technical analysis. One of Lang’s claims to fame is his creation of the acronym FANG to describe the top tech companies at the time (Facebook, Amazon, Netflix, and Google). The acronym has since expanded considerably and is still widely used today. He is the author of the book “Know Your Options” and holds an MBA from the University of Redlands. When he’s not providing financial commentary for TheStreet, he can be found on the tennis court, reading, or traveling.

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