Chart of the Day: Looking at Apple as a New Chapter Begins

Cheers to John Ternus, who takes over the helm at Apple ($AAPL) after an amazing run by former CEO Tim Cook.

During Cook’s tenure Apple stock rose 2,200%, a staggering figure that equates to 23% annualized returns. During his 15 years the stock became the most valuable company on the planet (currently though it is #2). Just imagine owning Apple stock during that period and nearly doubling your position value every four years for nearly a 15-year period. “Own it, don’t trade it,” says Jim Cramer. That was the best advice of all time.

With a strong move up earlier in the week Apple stock is ready for a much larger move higher. September is often a quiet time for most stocks, or even some selling hits, but for Apple there is usually some excitement. The company often comes out with a new iPhone model in September, getting the public energized for the holiday shopping season, which starts in a couple of months.

The chart of Apple is constructive and bullish, with a bull signal on MACD, solid momentum (stochastics), and relative strength climbing. There is some weakness in the Chaikin money flow at the bottom but that looks to be correcting.

Volume trends are neutral. A bit of sideways consolidation would be fine and just normal for Apple as we start this new month.

We like Apple in TheStreet Pro Portfolio and rate it a Two, or “stockpile on pullbacks.”

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At the time of publication, TheStreet Pro Portfolio was long AAPL.

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Posted by Bob Lang

Bob Lang is one of the country’s top options traders, an expert market technician, and a highly sought-after mentor and teacher. He is a private trader in equity and option markets and created his own hedge fund and options trading company called Explosive Options. He is also founder and Chief Options Analyst at Aztec Capital, LLC. He has been a regular contributor to TheStreet Pro's paid subscription products since 2009. Lang is both a short-term trader and long-term stock investor. He utilizes technical and fundamental analysis to find investment opportunities. His coverage for TheStreet Pro specializes in options trading, stock investing, and technical analysis. One of Lang’s claims to fame is his creation of the acronym FANG to describe the top tech companies at the time (Facebook, Amazon, Netflix, and Google). The acronym has since expanded considerably and is still widely used today. He is the author of the book “Know Your Options” and holds an MBA from the University of Redlands. When he’s not providing financial commentary for TheStreet, he can be found on the tennis court, reading, or traveling.

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